The Goava Score uses AI to rate company relevance based on factors like industry and financials, while Goava Fit offers insights to enhance lead targeting, improving sales efficiency.
Goava Score
The Goava Score is a rating between 1 and 100 that Goava's AI engine assigns to companies to indicate how relevant they are to your specific business. The analysis is based on your existing customers, where the AI engine identifies common denominators from both numerical and text-based data.
Goava Score matches against, among other things:
- Industry & Business Description: Compares the company's industry and description with your current customer base.
- Company Size: Assesses the number of employees and revenue to see if the company falls within your target group.
- Geographical Location: Matches companies based on region, country, or specific areas where you have success.
- Financial Factors: Analyzes economic stability, revenue growth, and profitability.
- Relationships & Networks: Identifies connections between companies, such as corporate affiliations and partnerships.
The higher the Goava Score a company has, the more likely it is to be a good match for you. This helps you prioritize the right leads and work more efficiently with your sales.
Goava Fit
Goava Fit is a feature within the Goava platform that helps you understand the Goava Score by providing personalized insights about a company. It shows which characteristics of the company are similar to your existing customers in a green box, while a red box highlights features that are uncommon among your customer base. This gives you a quick overview of how well a prospect matches your ideal customer profile.
Additionally, you can manually improve your recommendations by adjusting or removing certain dimensions or tags. For example, if the number of employees is not relevant to your prospecting, you can easily disable this dimension in the Goava Fit box.
This feature is part of Goava Discover, which uses AI to analyze your existing customers and identify patterns based on various data points. With these insights, Goava recommends which companies are most relevant to you, helping you prioritize the right leads and increase your sales.